The RTL donation marathon is still unique in the German television landscape. For more than 24 hours, the charity broadcast interrupts the classic program sequence in order to regularly call for donations for children's aid projects.
Selected projects that support children in need in Germany and worldwide will be presented.
The action is accompanied by numerous prominent godmothers and the entire media group RTL Deutschland. Whether in series, magazine formats or entertainment shows - the initiative is taken up and carried on across channels.
Since 1996, the RTL donation marathon has developed into a fixed brand. More than 306 million euros in donations have been collected so far to enable sustainable help for hundreds of thousands of children. The production was first in 2025 by RTL Studios.
1996
Wolfram Kons
https://wirhelfenkindern.rtl.de